tag heuer

imagine this: 10 years ago and i'm bartending at macaroni grill, working the service bar on a busy saturday night, in the weeds up to my neck. i'm not even looking up to see if the bar is full of naked supermodels, i've got my head buried in the ice bin and bottle rack, hammering out drinks like you've never seen before.

her: hey
me: hey
her: what're you doing tonight?
me: dunno, hadn't thought that far ahead.
her: let's go get some drinks.
me: sure, who's going?
her: you and me.

what hadn't occurred to me until just that moment, was that she was the hottest waitress in the restaraunt. she was out of my league. she was majors and i was fucking t-ball for 4 year olds. fast forward 5 hours, 6 beers and 4 black martinis later.

her: what's wrong with you?
me: any number of things, you wanna be more specific?
her: i've been hitting on you for a month and you haven't noticed.
me: (turning around looking for the other guy she's actually talking to) me?
her: yes, you.

so fast forward again, 9 months later and i'm in love with this girl. 5 foot 4 inches, intelligent, a smile that melts any man around her, long dark curly hair, a set of cans that still make me smile to think about and she has me in the palm of her hand. i mean, i'm gone. she could kick me in the balls and i'd hug her for it. two months later, she tried to kill me in a car wreck, but that's not part of this story. anyway, she's got this beautiful watch, a tag heuer and she show's me the men's line. sure honey, how many should i buy? well, at a grand a piece and you bartending, you think you really need more than one? in all actuality, she didn't really want me buying the watch, but it was a gorgeous watch. my first tag. i've since sold that one and moved on to their $2200 link line and i'll never get rid of it. hell, for the first 3 years i had it, i never took it off. NEVER. that watch never came off my arm. i've eased off on the need to know what time it is when i'm going down on some girl, or asleep at 3 in the morning or working on dobra, but you really can't find a better made watch. others will argue with me about the quality of a rolex or a cartier or a breitling or even a montblanc, but no one makes a watch like tag.

so what's all this self revelation about? well, similar to ford or jaguar or toyota or any other car manufacturer out there who you associate concepts with (cars were all that came to mind), tag has a new concept for a watch. it's called the Monaco V4 and it's the first and only belt driven watch in existence. ah, there's the connection to the vehicle reference. tag has modeled their concept after the inner workings of an engine. so why is this so important? because it's so fucking cool. that's why.

give it a look and see why a watch manufacturer is good* enough to be endorsed by steve mcqueen. then tell me i'm nuts.

* - good, in this case equals both quality and cool. and i'm not nuts.